In this episode, two-time CrossFit Games athlete and co-owner of 12 Labors CrossFit, Josh Arcona, breaks down how he’s evolving the affiliate model. From stepping out of the athlete spotlight into true ownership, to shifting away from “Metcon every day” and building real strength cycles, he shares what it actually takes to run a gym that serves more people without losing its identity. If you’re a CrossFit affiliate owner, coach, or programmer trying to balance culture, performance, and long-term member results, this episode gives you a blueprint: smarter programming, resiliency work that keeps people healthy, and leadership habits that turn staff into true owners—not just class punchers.

@coachjosharcona @12labours